I cannot believe that 2013 is actually here. It seems like just the other day it was 1999 and we were worrying about the Y2K bug. And who has actually typed ‘Y2K bug’ in ten years?!
I already posted the report of my blog stats for 2012, and I was pretty happy with those. Now, here are my goals for 2013. I always have tons of goals for my business and my blog. This year I have ambitious plans for my garden and my writing, too.
I set my shop goals by starting with one overarching goal. Then I broke that down into 5 manageable, measurable sub-goals, with a monthly target for sales & sales amounts. The over-arching goal is to increase my annual sales by $200-$800. My 5 sub-goals are to:
- increase the number of unique visitors to my shop by 1.34%
- increase my views to sales conversion rate
- increase the number of new visitors by 30%
- increase the length of visits to my shop
- increase average revenue per sale
I broke these goals down into what I need to do on a daily, weekly, and monthly basis to achieve them, and I created a spreadsheet to track my activities — keep me honest about whether or not I’m on track.
For my blog, I want to blog daily. That has always been my goal, but sometimes life gets in the way, and blogging slips by the wayside. So, I’m reaffirming my commitment to blog daily by participating in WordPress’s PostADay challenge.
For my writing, I want to complete the 1st draft of my first book I’m going to try and get published, a poetry chapbook. I think I’m about halfway to having a manuscript of publishable length.
And in the garden, I am ambitiously trying to switch over from 1-season gardening to year-round gardening. I have my seed and supplies orders all mapped out, now I need to place the orders and mark on a calendar all the seed-starting and transplanting dates. I found a mini-greenhouse/cold frame for my deck, I will be installing a mini-hoop tunnel and a cold frame, and using season extenders such as cloches and solar mulch to warm the soil. This is a big step up for me, but it should really improve my family’s diet. I am also planning to grow more flowers for my business, as part of expanding my potpourri offerings.
Wish me luck! 2013 here I come!
- Business Goals (lizbethsgarden.wordpress.com)